Krabs' disguise, and they realize that it was the slogan that brought in the customers, despite the fact the chum tastes awful. After two hours of waiting in line, they finally enter the Chum Bucket. Krabs believes Plankton has stolen the secret formula, so he comes up with a plan to steal the recipe back. Plankton hires Patrick as his slogan manager. After his head is put out by a cup of kelp juice, Patrick then rearranges the letters, so the sign reads "CHUM IS FUM!" The new slogan starts to attract customers. It even affects Patrick's Department of Thoughts. Plankton then hangs a sign that reads "CHUM IS METABOLIC FUEL!" Patrick comes along and tries to read the sign, but his head starts smoking from the strain of trying to understand what these new words are. Karen then suggests that Plankton should advertise his product. Plankton thinks they want to eat there, but they were parked there because they could not find parking at the Krusty Krab. The episode starts out when two customers park at the Chum Bucket.
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